'Entrepreneur of Your Own Life’: LinkedIn Founder Reid Hoffman

Adam Ostrow writer from Mashable Business wrote about Reid Hoffman, founder of LinkedIn. Hoffman "thinks the key to career success is being network literate. Hoffman stated that there are "four attributes that makes someone “network literate” and encouraging them to “be the entrepreneur of your own life."' Being network literate means understanding the dynamics of networks and how to leverage them to your benefit."  So what are the four attributes to becoming network literate? Well, Here they are:

1. Having a baseline understanding of how network technology works
2. Network identity “the brand of you is not just what you broadcast about yourself, but what others say about you.”
3. Derive information from it
4. Understanding and developing your network’s capabilities

For more information about network literacy and how social media is changing the way we do business, check out Hoffman's book “The Start-Up of You”. For any information on how we can help you with your social networking please send us an email or write on our wall on Facebook!