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Friday, March 2, 2012

10 Ways to Optimize Your Ecommerce Site for Google Search


From Mashable Stacey Politi writes on how to optimize your site to increase traffic on Google.

  1. Panda Loves Humans
  2. Control Duplicate Content Control Duplicate Content 
  3. Frontload and Focus
  4. Quality Over Quantity
  5. Get Cutting Edge with Google Ad Words
  6. Explore All Types of Content
  7. Keep It in the (Google) Family
  8. Be a Social Butterfly
  9. Google Places
  10. Use Schema.org


Ten best practices can already be overwhelming, so they quietly snuck this eleventh tip in: diversification. Scot Wingo, CEO of ChannelAdvisor, cautions that “depending too much on any one channel is risky. At any point Google can — and will — change the search results, which could reduce visitors and revenue.” Smart retailers will master multiple channels to minimize the impact of these changes and maximize revenue and growth.




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