What You Need to Know Before Running a Facebook Promotion

Christine Erickson from Mashable wrote What You Need to Know Before Running a Facebook Promotion.   She states, North Social‘s managing partner David Brody, who specializes in promotion strategy and creative concepts, says that a small business owner should always take the time to craft the right objective, strategy and motivating value-based idea.
"Brody says there are three common strategies to achieve your goals: added value, price discounts and merchandising. More specific examples of tactic would be coupons, product samples, sweepstakes, contests and downloads."
"Once you've mapped this out, you can determine the type of Facebook application you’ll need. Keep in mind that there are a lot of promotions guidelines set by Facebook that small business owners might not know about. One common violation, Brody says, is using Facebook features or functionality as a promotion registration or entry mechanism."

There was a ton of information on what to avoid when doing a promotion over Facebook as well. Such as "Always remember that simplicity is key — entry to the promotion should be as simple as possible."