Gardner states, "Digital marketing is a discipline in flux. We face an onslaught of shiny new technologies and platforms that promise to “change everything.” Marketers are creating similarly breathless headlines, proclaiming the next revolutionary devices/apps/social networks." The world is constantly changing, for companies to reach consumers, marketers need to be increasingly mobile, engaging, relevant and aware of the contexts in which we currently operate.
"Here are five big marketing ideas to embrace now to get ahead of the curve."
1. Location Services
2. New Ad Formats
3. User-Generated Curation
4. Advertise by Format
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