Value of Social Media for Business

JAN NORMAN a COLUMNIST at THE ORANGE COUNTY REGISTER wrote an article on how several different businesses used social media networking to help grow their business. Some were found to be more successful than others. To find the full story follow this link. After reading this article you will find that everyone is using social media and that everyone needs it. Also because of the successes and failures, it proves that social media networking is a skill that takes time and effort but fortunately it can be taught. Some helpful tips on how to format your business Facebook page are posted below from Dan Fowler. For more information on how you can learn more from Dan follow the link to DanFowlerSPEAKS, our Facebook page.

Top Facebook traps to avoid

Special to the Register by Dan Fowler

1. Getting a Facebook account to sell your product or service
Those who come from a traditional marketing mindset and try to carry that over into the social-media universe will fail miserably. Social media is about building relationships and resources hubs, not direct selling. You can sell on Facebook, but first gain influence. To do that you need to become a resource, not a pitch person.

2. Viewing Facebook as only a “toy” to play with.
Many business owners do not take the power of Facebook seriously until it is too late. Negative press and comments can damage your credibility and your overall brand. Learn how to “tame” Facebook on the back end of your account to make it function the way you want it to. Learn how to “split” your profile between business and personal affairs.

3. Turning your Facebook profile page into a business page.
This will lessen you credibility and your visibility, both of which lead to trust with your potential clients. Don’t do this!

4. Putting religion and politics into your business posts.
These items have their place, but not in a business forum.
By including these in your posts you will alienate potential clients.
Leave those topics for your family and friends on Facebook once you learn how to “split” your profile.

5. Using Facebook as your inner monologue.
Ever have a friend on Facebook who constantly talks about what he is eating or what he’s watching on TV? If this person is also marketing himself on Facebook, do you think you will take his product offering? Probably not. Learn how to eliminate those kinds of posts from your contact from your wall and home page.